Multi-user AR application (HoloZee™) is designed for information and entertainment purposes. The application lets users explore the current air traffic around a given airport using HMDs (HoloLens) or tablets (ArKit enabled iPad). This system has been tried and tested by more than one thousand people in many events including Global fairs. For consumer products – unlike for professional use – designing a winning UX is very challenging. The product has been developed as a result of a long test and trial period.